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Graceful Systems
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"Change only favors minds that are diligently looking and preparing for discovery.”
~ Louie Pasteur

Pamela Morgan has had a long career in the energy utility industry, working with utilities, commissions and advocacy groups to solve problems, enable use of opportunities, and address issues.  She is presently devoted to using her unique combination of industry expertise and holistic, critical thinking to find paths of change in the system that improve outcomes for all stakeholders. 

Pamela Morgan's full resumé.

Our Principal Consultant: Pamela Morgan

Pamela Morgan is Principal Consultant at Graceful Systems LLC, the company she formed in May 2009.  Graceful Systems helps stakeholders in the energy utility industry and other industries and systems engage in a collaborative process to explore, understand, and develop generative strategy in response to complex challenges that are dynamic, inter-relate with many other challenges and have no answer.  The process empowers the stakeholders to turn disorganization and divisiveness into order and collective performance, through which they can embrace innovation and continuous learning.

Pamela Morgan brings to this work over 25 years of experience in the energy utility sector, including over 20 years with Portland General Electric Company, an electric utility, several years representing industrial customers of gas and electric utilities, several years with a software and services company supporting retail energy sellers, and a year with the Natural Resources Defense Council, supporting regulatory policy change.  For Portland General Electric Company, Pamela was most recently Vice President of Strategic Planning and Regulatory Affairs, which included a year of cross-training in the field to gain a deeper understanding of operations.

In furtherance of her work, Pamela is actively speaking, writing, teaching and consulting. Within the last three years, she has taught at Portland State University, Willamette University and the University of Idaho, published six articles and spoken at several conferences and meetings including  the National Association of Regulatory Utility Commissioners (NARUC), IBM’s Global Intelligent Utility Network Coalition, and Greenbeat. 


  • Strong strategic and integrative thinker and leader of group strategic work
  • Excellent written and oral communication skills, including large group/conference presentations
  • Thorough understanding of all aspects of the electric utility industry and economic regulation
  • Solid experience with developing, delivering and evaluating training and performance development and evaluation programs
  • High personal initiative and motivation
  • Deep commitment to learning


GRACEFUL SYSTEMS, 17 Masaryk, Lake Oswego, OR 97035
Consulting, training, and process facilitation in purpose, vision and strategy, with a focus on the energy business sector and applications of leadership of adaptive change, collaborative process and systems thinking

Graceful Systems clients and projects

National Association of Regulatory Commissioners
Designed and delivered systems thinking training to utility regulatory commissions; Researched cutting edge practices in utility resource planning and procurement and designed and delivered stakeholder processes to develop new rules for planning and procurement

Natural Resources Defense Council
Comprehensive study of decoupling mechanisms in the United States, including their designs and rate impacts
Expert witness in a number of regulatory proceedings: rate cases, resource and energy efficiency plans, and rulemakings

Speaking and Training in Systems Thinking
American Leadership Forum of Oregon, Portland General Electric IBM Global Intelligent Utility Network Coalition, University of Idaho Utility Executive Course, Willamette University Utility Management Certificate course


A vertically-integrated electric utility company serving over 800,000 customers in the most populous areas of Oregon

Executive Loan, Natural Resources Defense Council, May 2008 to May 2009
Development and support of NRDC policy positions and representation of NRDC in specific forums, including state public utility commissions.

Executive cross-training, Distribution, April 2007 to May 2008
Management of teams and departments responsible for fleet, major system maintenance, contract management, pole attachments, customer-owned equipment services, field support services, energy efficiency delivery and education services.  Position included continued leadership of PGE’s strategic planning and executive guidance of PGE’s Advisory Committee on Diversity.  

Vice President, Regulatory Affairs and Strategic Planning, January 2003 to April 2007
Management of regulatory affairs as below, planning and delivery of strategic discussions for PGE’s leadership team, and guidance of the process for creating and improving its Statement of Direction.

Vice President, Public Policy and Regulatory Affairs, May 2001 to January 2003
Responsibilities as below plus management of federal, regional, state and local government affairs and policy and corporate communications.

Vice President, Rates and Regulatory Affairs, January 1999 to May 2001
Development of regulatory policy and strategy; management of Oregon Public Utility Commission (OPUC) and Federal Energy Regulatory Commission (FERC) filings and dockets, PGE rate requests, pricing and tariff development, and Bonneville Power Administration (BPA) matters; expert witness on retail regulatory matters.


CONNEXT, INC., 1301 Fifth Avenue, Suite 1900, Seattle, WA 98101
A software solutions company providing distribution and customer management, billing, and energy analysis products and services to utilities and energy service providers

Vice President, Strategy and Product Management, March 1998 to December 1998
Vice President, Strategic Relationships, June 1997 to March 1998

Management of product management functions; initiation, closure, and management of strategic alliances, which included Siebel Systems Software, ESRI, Oracle and others; negotiation, and administration of client contracts; and strategic planning.



Vice President, Rates and Regulatory Affairs, October 1996 to June 1997
Director, Regulatory Policy, August 1989 to October 1996
Assistant General Counsel, August 1986 to August 1989


UNIVERSITY OF WASHINGTON SCHOOL OF LAW, J.D. 1981 with Honors, Order of the Coif, Washington Law Review, 1979-1981, LSAT 784

WASHINGTON STATE UNIVERSITY, B.A. 1978 Summa Cum Laude, Phi Beta Kappa, Pi Sigma Alpha (Political Science Honorary)

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Portland, OR

Graceful Systems
17 Masaryk Street, Lake Oswego, OR 97035